The retail industry has transformed from disorganized to an organized one. In recent years a new frontier has opened up for the industry in the form of online retail. With this change, the challenges associated are rising, as well as the growing consumer demands and needs for efficient services and best prices.  The challenge of having to manage in-store and online experience seamlessly along with delivering a personalized customer experience at every touch point keeps almost every retailer awake.
Among other things, they require efficient supply and distribution networks to anticipate and keep up with customer preferences, and manage anytime-anywhere delivery in order to maintain sticky revenue streams and brand loyalty.